eye to the sky

Something's going on up there. Two recent sky-oriented promotions:

Yesterday, the Goodyear blimp flew over our office. Pretty much everyone was out on the rooftop patio, checking it out. First impression was - "what a lame excuse for a blimp. Wear seatbelts? Go RVing? Those are messages worthy of a blimp?!" But then again, the blimp did get an entire office of creatives out of their seats, pointing, and yelling "blimp, blimp" (and now blogging about it). Effective?

Then, reported from earlier this weekend on the west coast from Defamer, a sky writer apparently got it all backwards with a Fantastic Four logo in the sky.

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