blue tooth branding

20th Century Fox and Loews Theaters are distributing movie trailers, ring tones and pictures through kiosks in three Loews theaters - in New York, Los Angeles and San Francisco. Anyone with a blue tooth enabled cell phone can download the goodies, for free.

No word on the actual number of downloads just yet - but this is definitely a good example of mobile marketing potential. For this to crack open big time, we'll need more Bluetooth phones in the marketplace - which for now, represents only the top tier, early adopter phone freaks. But it's coming.

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