best day for email campaigns



eROI just released a study about response rates from email campaigns. From the MarketingVox article on the study:

Overall, the majority B2B marketers should be getting emails out at the beginning of the week (Monday to Wednesday morning), whereas consumer-driven campaigns do best toward the end of the week (Wednesday afternoon to Saturday), according to eROI.

Overall, Wednesday is the best day for response. That's the day that we're all finally getting out of the weekend funk, but not yet preparing for the upcoming weekend - but not exactly working either, because we're reading email campaigns.

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