This is at least a couple of weeks old, but I just came across this, and had to share. In the premier issue of Radar magazine (think Spy Magazine, but built for the 2000's), they created a hilarious prank taste test where people taste bottled water by Paris Hilton, Star Jones, Ricky Martin, and Jason Giambi. It's all just Poland Spring water, put into bogus bottles. People of course, react differently to the taste of each water. Ahhh, the refreshing power of branding.
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