made in america

This might be a surprise to some manufacturers. Findings from the American Demographics Perception Study, a new consumer survey on a wide range of topics, shows that people don't really care about where their products are made. Especially younger consumers, and the more affluent jet-set crowd. Keep that in mind when you're wrestling with tight design space on your package design or advertising materials - perhaps that "made in the USA" logo doesn't need to be as prominent as you thought.

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