keepin' it real. stupid.

Ever want to have sex with a cheeseburger? Me either. In an effort to be totally hip, McDonalds has incorporated the phrase I'd hit it in this latest online banner campaign. And apparently they don't understand what I'd hit it means. Or perhaps the whole thing is just a viral joke. Or, maybe following the Paris Hilton Carl's Junior ads, they actually want people to have sex with cheeseburgers. Whatever the case - if you're attempting to speak to a younger audience in their language, be sure to understand their language first!

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