Check out this Transformers style TV spot, for the new Citroën C4 in the UK.
The cycle of pop culture has regurgitated yet another decade, the 80's. The influence of 80's pop culture is visible everywhere these days and icons such as the Transformers, have worked their way back into mainstream media. It's truly amazing how many ways retro culture can be re-applied to serve as a demographic marketing tool - and it works. The resurgence of retro culture indeed strikes a cord with a very specific market.
This is all definitely something to consider for your next targeted marketing campaign.
Honestly, I never really thought I'd want to see the 80's again... but as long as the days of parachute pants, legwarmers, and big bangs are over - I think we're okay.
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