your customers in 2020

Want to know what to expect from your customers in the future? There's a great white paper on consumer trends from Global Agenda & Bain. Here's an excerpt, and a great example of what they title "consumption caps":

A recent study showed a decline in confectionary sales among teens. The cause? Mobile phones. Teens were using their pocket money for text messaging, not Snickers bars. That's unexpected.

And we thought all the teens were getting chubby. Anyway, they also point to how all audiences aren't so easily segmented into typical marketing categories. "High end" consumers sometimes shop at Walmart, and "low end" customers like a bit of luxury every once in a while. It's a good read for our marketing & branding friends.

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