Brand Flakes for Breakfast
Friday, May 20, 2005

topolino!



Congrats to our client Topolino, the manufacturer of the most revolutionary bike wheels on the planet. Topolino was featured on Connecticut's morning news this morning, as part of the Tour of Connecticut bike race that's taking place this weekend.

It's always funny when they send the weather man to try and tell the story about a technological revolution. The out of his element meteorologist Matt Scott did his best to tell the difference between wheels and tires, and understand how Kevlar and carbon fiber have come together to make the lightest, strongest wheels around. Nice job Rafe, Jason, and the entire crew at Topolino!

posted by darryl ohrt @ 7:58 AM   0 comments

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