Durex has included podcasts in their latest media buy. Everyone's buzzing about podcasts - what with podmaster Adam Curry's venture, and now every radio station in the US jumping on the podcast bandwagon. So everyone wants to know how best to take advantage.
In our eyes, this is a great idea. Ads in podcasts are likely to be a great media value. Not only will you get a low cost/thousand of impressions, but you'll be the talk of your industry, if you're the first in. Listener's will appreciate that you "get" them, and their lifestyle. What a great way to reach younger, digital competent consumers.
Saving my rubbers jokes for later.
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