keeping it real

If you are looking for a new way to connect with customers and to humanize your message, in a web environment which is too often cold and corporate, check out Puma's latest creation. Puma has launched their 2005 Summer product line eCatalog, by creating an interface where you can literally turn pages in their catalog and perform basic tasks by operating virtual hands.

It seems there is a trend in our industry to meld the real world with the worldwide web. And the theory is that a site may heighten a user's interactive experience, if it connects with them on a very primary level.

We are currently incorporating this conceptual theory into two client website projects.

The first project is Belimo's Human Resources "microsite" (a stand-alone site within a bigger corporate site), which will communicate the company's culture, structure, and career opportunities. The interface is designed to connect to the 'no-nonsense' job hunter and to a user who wants to truly experience life at Belimo.

The second is a project that is one component of an overall online marketing and promotional campaign for the Gorillaz new album. The Gorillaz have successfully blended rock star animation with the real world since their creation. In our piece, we attempt to push that concept even further, by combining design, photography, illustration, flash and dynamic programming to create a 'Gorillaz style' interface, which is both interactive and adds a user-specific local marketing element.

Once they've launched, we'll share the links.

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