Here's even more coverage showing how traditional media is going down the tubes. We of course, like anything that confirms what we've been telling clients for years - and it's not looking good for traditionalists.
A peak:
+ Television: network TV's audience share has fallen by a third since 1985
+ Radio: listenership is at a 27-year low
+ Newspapers: circulation peaked in 1987, and the decline is accelerating
So where are they all going? The Internet, gaming, movies and iPods, of course. At the same time, this also points to a great market opportunity. People are tuning old-school media out because it doesn't offer them something of value, or the delivery mechanism isn't convenient for the lifestyles they now live. What about something that comes along and uses old school media in a new way? Something that gets people talking, and becomes viral in a new way?
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