microsites as your pitch person

Here's an excellent white paper from MarketingSherpa, with a case study that details how one company created micro-sites (mini-websites) to pitch big-company clients. This is an excellent way to deliver a consistent message, in "your voice", that can be sent to a potential client.

In a larger company, where there are many people who have input to a decision, it's important that they all get the same pitch, right? Well how do you ensure that the presentation you've delivered to your prospect gets communicated with all of the same details, the same content, and the same passion? Creating a microsite allows your contact to pass a simple url to everyone else on her team.

We've created microsites for clients of ours, for the same purpose - and have even used them ourselves to pitch potential projects. This Internet thing is going to be really useful.

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