living large

This smells of a press release from the Hot Topic organization - but regardless, we should all be aware of teen retail trends. Hot Topic, arguably the most popular store at your mall for teens and tweens who favor black, has a new sister store called Torrid , that caters to plus size teen girls. But the cool plus size teen girls.

And it's a growing market. Says the Salon article: "According to the industry trade group Cotton Inc., 29 percent of 16- to 24-year-old women wear at least a size 12 -- and 61 percent of them complain that they can't find clothes in their size." Torrid has grown from six stores in 2001 to 76 today, and they plan to open 45 more this year. (You'll need to watch an ad, to read the article without subscription, after the jump.)

UPDATE: From a reader of BoingBoing - (and this is definitely NOT from a Hot Topic Press release) - Megan sez, "I worked at Torrid for over a year from July of 03 to September of 04. From the time I started, I could tell they were trying to change the store... " Here's the full post.

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