lighten up

You've gotta love people who don't take themselves too seriously. If you're not a doctor - or don't work in a job where you're responsible for other people's lives, why not lighten up a little?

Over at Moosejaw, they've built a fantastic site that sells outdoor gear from a variety of manufacturers (including Moosejaw), and have had some fun in the process. Like the quote on the photo above - KC's right arm weighs so much more than his left that he is forced to paddle on his side. 'I've adapted nicely. I barely even notice anymore'

Not sure who did the work here - but it's great all around - conceptual, design, copywriting and execution. And - as a result, a pleasure to browse. Check it out.

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