how to spread your disease

Here's an excellent white paper/article about viral advertising. An outstanding primer on what constitutes a viral campaign - strategies, best tactics, typical creative costs and more. A must read for anyone in the branding biz. The picture above is of the human rhinovirus - having nothing at all to do with a viral branding campaign - but the word "rhinovirus" sounds pretty cool and scary, doesn't it?

No comments:

Now your brand news diet is chockfull of tasty tales of Customer Experiences (CX). Served-fresh every morning for your daily recommended dose of marketing inspirations. Never sugar coated. May contain nuts. Archives | Look back at these past bites