branding works. here's proof.

Not that you weren't already a believer, but here's scientific proof of brand power. Neuroscientist Read Montague performed this study late last year using the Pepsi challenge. Using an MRI, they actually found the sweet spot of the brain. (The pic above isn't Mr. Montague at all - but some other doctor trying mind control on what looks to be a go-go dancer.) Now that's science.