This is such a great idea. Collector caps for the tops of bottles. Right now, I guess this is a Pepsi promotion available only in Japan - and features Mario Bros. characters. It's been many years since anyone has produced something this innovative in beverage packaging. Sure, it poses some possible distribution challenges - but you know you'd want to collect them all, and display them across the top of your computer monitor, right? American beverage brands, take notice!
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