teenage texas hold 'em

Marketers to young males - take notice. A new poll by the Annenberg Public Policy Center shows that more young men are playing poker, and playing more than ever. According to the poll, 10.8% of boys in high school play cards for money at least once a week, which is up 5.7% from the previous year. Among those in college or post-secondary programs, 12.5% reported doing the same, versus 7.3% in 2003. For comparison, only 3.3% of high school girls are playing cards. And these are just the 2004 numbers. It's only getting bigger, folks. Adweek

On the more depressing side, the NY Times reports today that gambling addiction programs are also seeing an increase in teens playing poker - and not knowing when to stop. NY Times

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