The next big name in sports: BODE MILLER. Just as Tony Hawk brought skating to the forefront of youth sports consciousness, Bode Miller is poised to do the same thing with downhill skiing. That’s right! Snowboarding’s boring older brother has a hip new poster child.
In a NY Times article he says (talking about the International Ski Federation) "The F.I.S. needs a role model," Miller said, announcing he might quit to start a rival circuit. "If there's a time for it to happen, and a person to make it happen, it's probably now and me."
He's even got a decent website and a fansite as well.
Could be a good time to get in on the ground floor with some marketing ideas.
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