the (google) force is with you
Can't get enough Star Wars? While we find that hard to believe since it's pretty much EVERYWHERE, we still love this fun integration with Google Apps. Just choose a side (light or dark, of course) and your Google apps will follow your path by changing your controls, icons, backgrounds, map icons, etc. to various awesomeness from the Star Wars movies. Check it out here. Yeah, you know you're gonna do it.
a billboard to buzz about
Cheerios can tell us they use real honey in their delicious Honey Nut Cheerios, but it's a lot more impressive when they show us with this amazing living billboard in Orlando housing over 100,000 working honey bees.
This 3 story structure was created in partnership with a local bee keeper and produces over 25 gallons of honey housed inside the letters "Made with real honey".
Not only is it brilliant advertising, but it's delicious, and all those bees are great for the environment. Well done!
just try skipping this ad
MINI knows preroll ads are super annoying, so instead of fighting it, they rolled with it (literally). Their super creative preroll ad challenge viewers to try and skip the ad before their latest (and fastest) model (the MINI John Cooper) peels out. So good you can't help but play!
Tuesday, November 24, 2015
interactive ad gives you the power to make it great
In this new interactive film by Honda, the viewers decide on how great the ad will be. Focused on a couple on their first date, the details change with the simple click of a button. You’re given the choice to make it great, greater or greatest and can toggle back and forth as much as your heart desires. Very clever and fun.
smart way to use Instagram
More and more marketers/brands are thinking outside the box when it comes to social media. Smart Car is being smart when it comes to their new Instagram campaign that supports there new “ForTwo” model. It requires two people getting together to enjoy the full experience.
so… yeah this exists
Apparently NYC taxi drivers in sexy poses for a yearly calendar is a thing. Who knew? It’s slightly terrifying, yet poetic all at the same time. Looks like a wonderful gift for the holidays.
Friday, November 20, 2015
emoji condom for safe sex
Durex apparently also sees this as truth and recently has tried to capitalize on the emoji opportunity by offering a condom option. It's not what you think though - Durex has research that suggests that "84% of 18 to 25-year-olds think that it’s easier to talk about sex using emojis instead of text" therefore offering safe sex emoji option will make people feel more at ease when talking about safe sex.
street view is now seat view
Virgin Atlantic used as a springboard to offer "street view" technology for their aircrafts so passengers know exactly what they are getting. Want to see what your legroom will look like in A16? No problem - just scroll on over. Apparently the technology leaves something to be desired, but we think the idea works! Oh and if you are in one of the major metro areas - you may come across bus shelters that offers and easy way to use "seat view".
sleep like a bear
sleeping bag that looks like a bear, our first thought was AWESOME! You could definitely scare the crap out of people with that nifty sleeping bag, BUT as we learned WHY the bear was created our hearts started to melt.
The sleeping bear was a tribute to a brown bear that travelled the Italian Alps in 2006. The bear, named Bruno, was the talk of the surrounding towns as he would wander near people. The poor thing was then hunted out of fear. The sleeping bag art piece (all yours for a small fee of $2,500) is meant to represent the relationship between mankind has with nature.
Thursday, November 19, 2015
protective shoes for those sharp plastic blocks
That’s right, we’re talking about Legos. The amazing puzzle-like plastic blocks that drive creativity as well as lots of pain when unexpectedly stepped on. We've all been there, lights are dim or you're just not paying attention, when all of a sudden... BAM... foot pain from the tiny half inch block. Well, we finally have some pain-relief with these specially made Lego slippers. This is the perfect accessory for the brand that brings so much joy and pain to its customers. The only problem? They're only making 1,500, so good luck getting a pair.