Hoo-whaaat?!? Lil Jon + Kool-Aid collab


It seems that every year, more and more artists release their own covers and versions of holiday songs. Probably for good reason - consumers love revamps of the classics and new hits to keep their holiday playlists fresh.

So why shouldn't brands get in on this holiday trend? Enter Kool-Aid and Lil Jon, who just released a krazy Christmas track, complete with a music video, that consumers will either love or hate. Get on Spotify now and add it to your playlist.

And the partnership is a no brainer - the Kool-Aid Man and Lil Jon are famous for their "yeahs" after all.


Dove Men+Care is bringing Dads+Kids together


Whether we realize it or not, haircuts are a big part of the holiday season for many. Whether it's for holiday parties or family, it's nice to take a moment for yourself and freshen up your look.

Dove Men+Care is building on that and transforming it into a way for Dads and their kids to spend some time together during the busy holiday season. As part of this #HolidayShear campaign, they have partnered with Bishops Cuts/Color, a national chain, to give free washes and haircuts to Dads and their kids, and creating interactive experiences for them to connect over while they wait.




Look out Super Bowl, Bud Light's coming to town


The Super Bowl isn't just about the football - it's also about the ads, and of course the halftime show. Bud Light is creating its own brand experience centered around music and hosting an entire music fest the weekend leading up to the big game in Atlanta, where its being hosted. And they are getting pretty big names to participate.

It's an interesting way to take a part of the game fans love and blowing it out, and making the entire weekend a full experience for residents of the city and people traveling there for the game.

You can view more details about the music fest here.

Discover unknown places first, with Lufthansa


Travel companies have used unique ways in the past to encourage consumers to travel (and hopefully use their services to do so). Lufthansa create an experiential photography exhibit to show people photographs of truly unique places they've never seen before - but then revealed the reason why that is, is because they don't actually exist. Not in the way they were depicted in the photographs, at least.

The point was that everyone sees the world differently, so anywhere you travel to, you'll be seeing that place first - from your unique perspective. Even if it's been visited and traveled by other people, it's an unknown place to you, and there's plenty of places to discover.

View a video of the stunt here.

Brrrrrr-inging trial to outerwear


Luxury outerwear brand Canada Goose has really grown in popularity, and if you've been intrigued by how warm the coats look and googled it or asked someone who owns one, you know they cost more than your average Patagonia or North Face down coat (sometimes 3x+ as much).

The company knows they need to put their own money where their mouth is to convince consumers to step up and spend the extra money on their coats, and is now rolling out arctic rooms in their stores so people can try the coats on in temperatures as low as -13 degrees. Brrrrrr-illiant!


Digitally connected cafes offer virtual meals

Let's throw another shrimp on the bah-bee, and pour another pint o'Guiness for a meal with loved ones overseas!

Terrible cliches aside, Samsung is creating pop-up restaurants that allow people in Dublin to virtually enjoy a meal with an expat loved one in Sydney, Australia, based on the high volume of Irish citizens that move to the land down under.

The technology let's them connect for a nice meal out together, and apparently it is in fact a need and interest for many people - the reservations at the restaurants quickly booked up for 3-month straight activation.

Could this be an offering actual restaurants take on over time?


Sausage-scented wrapping paper, by Jimmy Dean


Aaaaahhh...there's nothing quite like the smell of savory sausage on Christmas morning, emanating from your....wrapping paper. Yes, wrapping paper - not your kitchen.

For sausage enthusiasts, Jimmy Dean is giving away free branded items in exchange for pictures of consumers' favorite recipes and dishes featuring JD's sausage. Other items include a glass sausage ornament, an apron with Jimmy Dean on it, and Jimmy Dean's Christmas album. But the wrapping paper takes the cake, though, in terms of offering a full sensory experience and fun kitsch to fans of the brand, spicing up their Christmas traditions. 

You can check out the gift exchange site here.

Mickey Mouse is old - let's celebrate


If you haven't heard, Mickey Mouse is turning 90! That is truly a big milestone, and with Disney being such a household brand for so many people and families, it's worth taking a moment to reflect and celebrate.

To do so, Disney created an immersive pop-up exhibit in NYC that takes consumers back in time to where it all started in 1928 with Steamboat Willie, through several art installations by famouse (yes, typo intended) artists depicting Mickey in all his glory. And all the rooms are visually engaging and offer great back-drops for social share-worthy photos. It's a nice walk down memory lane for longterm fans, as well as helping to educate youngsters on the origins of the iconic figure and company (and take for granted how far cartoons have come in general).

One can only wait to see what they do for Mickey's 100th birthday.

Visualizing the distance of texting while driving


Perspective is everything. Countless campaigns have talked about how dangerous texting and driving is, and in various ways. The organization Parents of Road Victims in the Belgium created a campaign called "Blind Meters" that uses technology to actualize the distance it takes someone to text simple, short phrases that people assume they can get out quickly without harm, but in reality they are still 'driving blind,' to get them to rethink and stop texting while driving.

At BlindMeters.com, you can type in a short phrase like "Be home soon," and it will stretch out in a special font to show just how far and long the distance actually is on the road to text it, based on average speeds driven there. Social media influencers were also leveraged to get behind the wheel and drive the distances it takes to type certain phrases.

Foolproof and kid-proof insurance


Sometimes insurance can be daunting to really dive into and understand all the policy features and technicalities. Digit Insurance in India made some informational booklets that were straight forward to show how simple their policies are, and they put them to the test. They had several groups of different aged kids read the booklets and then be quizzed on the content.

A the end of the video, their point is that the information is simple and straight forward enough for 15 year olds to understand, so give it a shot.
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