Discover unknown places first, with Lufthansa


Travel companies have used unique ways in the past to encourage consumers to travel (and hopefully use their services to do so). Lufthansa create an experiential photography exhibit to show people photographs of truly unique places they've never seen before - but then revealed the reason why that is, is because they don't actually exist. Not in the way they were depicted in the photographs, at least.

The point was that everyone sees the world differently, so anywhere you travel to, you'll be seeing that place first - from your unique perspective. Even if it's been visited and traveled by other people, it's an unknown place to you, and there's plenty of places to discover.

View a video of the stunt here.

Brrrrrr-inging trial to outerwear


Luxury outerwear brand Canada Goose has really grown in popularity, and if you've been intrigued by how warm the coats look and googled it or asked someone who owns one, you know they cost more than your average Patagonia or North Face down coat (sometimes 3x+ as much).

The company knows they need to put their own money where their mouth is to convince consumers to step up and spend the extra money on their coats, and is now rolling out arctic rooms in their stores so people can try the coats on in temperatures as low as -13 degrees. Brrrrrr-illiant!


Digitally connected cafes offer virtual meals

Let's throw another shrimp on the bah-bee, and pour another pint o'Guiness for a meal with loved ones overseas!

Terrible cliches aside, Samsung is creating pop-up restaurants that allow people in Dublin to virtually enjoy a meal with an expat loved one in Sydney, Australia, based on the high volume of Irish citizens that move to the land down under.

The technology let's them connect for a nice meal out together, and apparently it is in fact a need and interest for many people - the reservations at the restaurants quickly booked up for 3-month straight activation.

Could this be an offering actual restaurants take on over time?


Sausage-scented wrapping paper, by Jimmy Dean


Aaaaahhh...there's nothing quite like the smell of savory sausage on Christmas morning, emanating from your....wrapping paper. Yes, wrapping paper - not your kitchen.

For sausage enthusiasts, Jimmy Dean is giving away free branded items in exchange for pictures of consumers' favorite recipes and dishes featuring JD's sausage. Other items include a glass sausage ornament, an apron with Jimmy Dean on it, and Jimmy Dean's Christmas album. But the wrapping paper takes the cake, though, in terms of offering a full sensory experience and fun kitsch to fans of the brand, spicing up their Christmas traditions. 

You can check out the gift exchange site here.

Mickey Mouse is old - let's celebrate


If you haven't heard, Mickey Mouse is turning 90! That is truly a big milestone, and with Disney being such a household brand for so many people and families, it's worth taking a moment to reflect and celebrate.

To do so, Disney created an immersive pop-up exhibit in NYC that takes consumers back in time to where it all started in 1928 with Steamboat Willie, through several art installations by famouse (yes, typo intended) artists depicting Mickey in all his glory. And all the rooms are visually engaging and offer great back-drops for social share-worthy photos. It's a nice walk down memory lane for longterm fans, as well as helping to educate youngsters on the origins of the iconic figure and company (and take for granted how far cartoons have come in general).

One can only wait to see what they do for Mickey's 100th birthday.

Visualizing the distance of texting while driving


Perspective is everything. Countless campaigns have talked about how dangerous texting and driving is, and in various ways. The organization Parents of Road Victims in the Belgium created a campaign called "Blind Meters" that uses technology to actualize the distance it takes someone to text simple, short phrases that people assume they can get out quickly without harm, but in reality they are still 'driving blind,' to get them to rethink and stop texting while driving.

At BlindMeters.com, you can type in a short phrase like "Be home soon," and it will stretch out in a special font to show just how far and long the distance actually is on the road to text it, based on average speeds driven there. Social media influencers were also leveraged to get behind the wheel and drive the distances it takes to type certain phrases.

Foolproof and kid-proof insurance


Sometimes insurance can be daunting to really dive into and understand all the policy features and technicalities. Digit Insurance in India made some informational booklets that were straight forward to show how simple their policies are, and they put them to the test. They had several groups of different aged kids read the booklets and then be quizzed on the content.

A the end of the video, their point is that the information is simple and straight forward enough for 15 year olds to understand, so give it a shot.

Surprise beer deliveries from a pro

Miller Lite put retired football players to work, and surprised unsuspecting football fans with beer deliveries from Jason Witten.

They had some diehard fans set up to view a game and be filmed, but the visit from Witten was totally unsuspected. He hung out, pet their dogs, and signed some cans for them.

Surprise and delights, and access to celebrities and athletes, is always a nice way to endear fans to a brand.

Philly (Philly) gets a "special" statue from Bud Light


And in another amazing extension of its Dilly Dilly campaign (also see this), Bud Light has bestowed Philadelphia with a statue featuring the Eagles' QB Nick Foles and coach Doug Pederson making the fateful decision to run the Philly Special play (in which Foles caught a touchdown pass, showing up Tom Brady's previous fumble). In that moment, Foles asks "You want Philly Philly?"

The statue is a smart move on Bud Light's part and a great homage to the team and city that especially glommed on to its Dilly Dilly campaign, and a great way to appeal to such a 'passionate' fanbase. A nice gift as the Eagles take the field in the first game of this season tonight.

Well done, Bud Light.

WeWork wants to (we)market startups


WeWork is a great business model that offers shared, cost efficient work space to freelancers, small businesses and start-ups. They're making a move to offer content marketing services to those startups who are too busy building their brand and business on the back-end to worry about front-end marketing or can't yet hire someone dedicated to that role.

It's a smart evolution for WeWork to expand its business to augment its professional tenants experiences with the company.
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