Orangina's granting wishes with orangenies


What do you do if your product goes against historical convention for the category? Get creative with your packaging to change the behavior.

Orangina is doing just that with its cans because, as a carbonated beverage, you actually are supposed to shake it to mix the pulp back in, which separates it (literally) from other carbonated drinks. The fear of the drink exploding on them is keeping consumers from enjoying the full optimal taste and experience of the product.

Orangina is turning its cans into interactive experiences, by having people turn them upside down to see if their can 'contains' a genie - an audio file that plays when turned. Only 50,000 in the French marketplace do. Those 50,000 consumers can then enter a special code online with their wish for a chance to have it come true.

Orange you glad you read this blog post?? (Had to do it.)

See a video of the talking genie cans here.

CX at work in refugee camps


CX is a concept that goes beyond consumerism and extends to many industries and areas - really anywhere a good or service is provided, regardless if someone pays for it or not.

American Refugee Committee is making a shift in its own operations by looking at the refugees in its camps not as beneficiaries, but rather as valued customers that it is committed to serving, and serving well. They are deploying customer service reps to get real-time feedback from refugees regarding different experiences at the camps so ARC can optimize logistics, care and operations as needed. Because, learning things like water not being available early enough in the morning prevented a mother from being able to feed her kids breakfast before school is, well, you know, super important to know and fix. ARC is also holding itself accountable by publishing the real-time data on a public website.  With its headquarters in Minneapolis and camps around the world, it's also a great use of digital and technology to bridge that physical gap between the larger organizational operations and the day to day experiences on the ground.

According to ARC's CEO David Wordsworth, this endeavor is not just putting the people first, but it's putting the 'soul' back into the organization and its work.

Walmart brings on premium brands



Walmart and Lord & Taylor are teaming up to create a premium online shopping destination on Walmart.com that will offer 125 fashion brands, including Tommy Bahama, La La Anthony and H Halston. The new hub allows Lord & Taylor to grow their footprint and audience, while giving Walmart the opportunity to attract a new type of consumer. Go on Walmart's website today and you'll see a more premium feel that no longer uses a honking logo, but instead reflects a more modern and understated design. In the current state of retail, brands are turning to new ways to attract customers and grow their audience ... but is there really an intersection between the Walmart and Lord & Taylor shopper?

Prevent carbon monoxide poisoning with this Polish ad


Grey Group Poland is helping save lives ... with just a piece of paper. Carbon monoxide kills about 100 Poles each year, and art director Dominika Halas was inspired to put a stop to it.  Grey Group Poland brought together some of the nation's largest retailers, in addition to the Polish National Fire Department, to distribute fliers aiming to prevent carbon monoxide poisoning. Nothing flashy. No augmented reality. No new technology. Just a simple message to help everyday consumers take a step in prevention.

Dairy Queen serves its consumers upside down




The Dairy Queen Blizzard. Serving it upside down has become just as iconic as the ice cream treat itself. But years of using traditional advertising to showcase this feat just wasn't enough. So they created The Blizzard Store, recreating the entire store experience upside down ... including the salespeople. What a way to breathe life into a concept that consumers have seen for so long and truly immerse them into the Blizzard experience.

Hotel on wheels immerses surf fanatics in nature


Reminiscent of the tiny house movement, this mobile truck turned hotel creates a two-story living space for surfers looking to immerse themselves in off-the-beaten path surf spots. The five room hotel travels through the best surf locations in Portugal and Morocco, offering a pre-designed trip package or allowing guests to create their own voyage. The owners, Daniela and Eduardo, developed the idea after traveling through Europe in a camper and wanting to share that experience with others. The Truck Surf Hotel gives folks the immersive, cultural experience they crave that brands like Airbnb have touted for so long.

Pregnant superheroes to the rescue



Mom. She miraculously does it all. As if she were a ... superhero. Baby brand Summer Infant created "The World's First Team of Pregnant Superheroes" in celebration of "the strength and and beauty of motherhood." The four superheroes, inspired by real moms, touch on the many super-human powers that come along with motherhood. From Professor Potty's innate ability to potty train to Aquamom's ability to calm the waters during bath time, the "M.O.M. Squad" does it all. The brand's efforts to highlight these strengths illustrates their support for mothers of all types, celebrating motherhood just in time for Mother's Day. 

Automatic prom king?



You're not supposed to invite your arch rival to prom. Okay, maybe in Hollywood, "happily ever after" and all that stuff. Well, don't tell Burger King what it can and can't do.

A Lynn, MS Burger King decided to throw common sense out the window and invite the neighboring Wendy's to the local high school prom, via marquee placement. And she said yes! From there, both restaurants took to Twitter to create an additional stir there.

Adweek makes a point though. The stunt is cute and all, and it surely raised online traffic, maybe even foot traffic. But, they need to take the next step and pitch something to the actual kids attending prom in Lynn. Otherwise, Burger King will not be receiving many prom king votes.

An apple a day...



With obesity trends being what they are, it's alarming but not necessarily surprising to find that 86% of Europeans don't eat enough fruits and vegetables. So, what to do to highlight the issue?

Dutch technology company Philips decided to pull an experiential prank in Amsterdam's famous Rijksmuseum. Three still life paintings were replaced with stand-ins that had all fruit and vegetables removed. One apple was left. However that too was removed by an illusionist dressed as a museum guard. The bare paintings displayed the emptiness of the food world without fruits and veggies.

Once informed about the stunt, attendees enjoyed a glass of fresh juice, prepared with one of Philips own blenders. The blending of product advertising and public service announcement was also quite refreshing.

Ikea aims to soothe with new ad


We've all experienced being lulled to sleep while reading, even when the material is interesting. Ikea is now wanting the material's main purpose to be lulling you to sleep.

Memac Ogilvy Dubai created a new print ad for Ikea that serves up white noise and a lavender scent to assist in bedtime relaxation. The ad detaches from the back of the magazine, and when the stand is pulled out, it activates a white noise speaker and a lavender scent port. The speaker battery can even be charged via USB cable.

Maybe next issue can also make breakfast the next morning.
Now your brand news diet is chockfull of tasty tales of Customer Experiences (CX). Served-fresh every morning for your daily recommended dose of marketing inspirations. Never sugar coated. May contain nuts. Archives | Look back at these past bites