kind of funny
Okay, perhaps the execution wasn't the best, but the idea is hysterical. Picking fun at our favorite controversial ride-sharing program, Cracked created a video unveiling their newest service: "UberEx." Do you ever wonder what kind of character you're going to get driving you around when you request an Uber? What if it was your ex?
Next time you break up with your ex because he's a lazy SOB, make sure he doesn't become an Uber driver.
back from the dead
I may not know a lot about sports and I may not know a lot about dead rappers. But I know what good advertising looks like, and the new Powerade spot is it. Their new campaign, "Power Through" sends a powerful message to kids facing adversity to reach for their dreams. And with the eery voice over by the late Tupac Shakur, the message hit even harder and makes it that much more memorable.
for the geeks and the freaks
Generating a lot of buzz is the Taiwanese Eden Hotel that has created a hotel room completely decked out in Batman thematic. The hotel is famous for their other pop culture themed rooms, but the Batcave is definitely the most impressive with even a Batmobile chair. Speaking for myself, any room featuring a giant poster of Christian Bale is worth any amount of money. The going rate? About $50 for 3 hours. Not sure what you're going to do for just 3 hours, so perhaps just ask yourself this: What Would Batman Do?
Thursday, February 26, 2015
the little blue box grows up
Kudos to the most uppity jewelry brand of all time. Tiffany & Co. has released a new ad around their "Will You?" campaign that highlights a variety of couples entering one of the most monumental phases of their life. A follow up to the recent print ad featuring a same-sex couple, the TV spot beautifully displays very different couples all capturing modern day romance. A new spin for a very old, traditional, and iconic brand is refreshing and hopefully paves the way for others.
Many of you know the long-running Sunday newspaper comic, Cathy. She is funny, she complains about the simple things in life, and she's overweight - not entirely dissimilar from famous comedian, Louis CK. So what happens when her comics and his standup get together? Probably the most epic comic of all time. Introducing: Cathy CK - the most hysterically appropriate mashing of two ridiculous people. Check out Artist Eric Simmons' Tumblr for all the Cathy - Louis mashups!
Well, Icelandair is quickly becoming the coolest airline ever. The airline created a new plane called the Hekla Aurora, which has been designed from the inside out to recreate the famous Aurora Borealis experience. As many jet-setters know, Iceland is one of the best places in the world to catch the breathtaking Northern Lights. In honor of this national phenomenon and as a tie-in to their #stopover campaign, this specially-designed plane is outfitted with LED lights inside mimicking the Northern Lights sky. Brands elevating their products / services to meet experiences is a total win.
Wednesday, February 25, 2015
the creative director douche test
We all know there are some super fun, super brilliant creative directors out there . . . and we all know there are some super douchey creative directors out there too. Although it's pretty damn easy to tell which is which, there's this handy little Creative Director Douchebag Detector Device just in case. The tool allows you to determine just how much of a douchebag your creative director (or one you'd like to higher) is. And let's face it, don't expect a 0%, we're all a little douchey deep down inside. Yeah, I'm talking to you account people. I kid, I kid.
the right ingredients for social content
Just like most of you, we have mixed feelings about brand's shoe-horning their way into pop-culture happenings like the Oscars--when done right it can be awesome, but done wrong, it's pretty lame. We also have mixed feelings about McDonald's recent campaigns. That being said, this simple, clever, little piece of social content from McDonald's during the Oscars works perfectly!
Barbie says hello
Remember when we were kids and we played with Barbies (or maybe action figures) and we imagined up thousands of crazy scenarios and conversations between dolls and acted them out with all our creative energy? Welp, for better or worse, those days are gone. Children's games and toys are getting more and more technologically advanced and interactive, so much that even Barbie's jumped in the game.
Meet Hello Barbie. Hello Barbie (from Mattel and TalkToy) is so advanced that she can hold full-on, coherent, two-way conversations with children. Whoa! How they do it is pure magic, check it out here.
Tuesday, February 24, 2015
Oscars + brands = real-time tweets
We all knew it was coming. Just like we did with the Grammy’s, Super Bowl, etc. Brands love inserting themselves into the convos around the biggest events of the year. Some did it better than other, but here you go, the best of Sunday’s Oscar tweets. Well played Dos Equis, well played.