robot makes your latte
You know what sounds good this morning? A Latte, but who wants to talk to an over caffeinated barista before you've had any caffeine to get the blood pumping? That's right, no one. Guess who has a solution for you... McDonalds. So, if your desire to avoid talking to a human being outweighs your desire to have a quality beverage then you can hunt for one of these automated dispensers at a Micky D's in Chicago. Oh, one thing you should know is that there is no option for good ol' fashion coffee.
Between parody and reality there is the grey space that this American Eagle ad for AerieMAN lives. Is it making fun of itself, or simply approaching an uncomfortable topic like body image and underwear with a sense of humor? Hopefully it is the later. Either way, it's a good ad that deserves some attention. Enjoy.
Tuesday, March 29, 2016
lil dicky condoms
just like a woman
Creating a memorable moment on the internet is a challenge these days, unless you are OK Go. Jeff Buckley is taking a stab at making a memorable experience with his interactive "Just Like a Woman" cover. You decide if you want to add more audio tracks, change the look of the panels floating by, or just sit back and let it all unfold. It is a wonderful rendition with some really solid interactivity. Check it out.
Tuesday, March 22, 2016
When was the last time you saw a commercial for a coffee brewer that both made you chuckle and enticed you to buy the thing the company was selling? OXO may actually be doing that now with their campaign, Tested on Humans. The ads are subtly humorous and make a clear point about the produce. But, the biggest takeaway from the campaign is that OXO is pronounced "Ox-oh".
fooseball will make you forget all about those emissions tests...
Scandals and controversy are nothing new to big, multinational companies, but we should let the PR folks handle that. What we need is a fun, engaging way to show people how to engage with their favorite soccer players. The marketing team over at Volkswagen have put together just the thing. It's a digital fooseball table that will let you compete with a footie player from France. On top of the general engagement play, they will also be live streaming the whole thing. Check it out.
Wednesday, March 16, 2016
where did all the buzz go?
Bees are important, like really REALLY freakin' important. Their pollination is responsible for 1/3rd of the food we consume. So you can imagine why General Mills Canada believes it's imperative we do something to save them. And what better spokesperson for this than Buzz, the Honey Nut Cheerios bee? Well, not exactly a spokesperson, but a symbol for all bees everywhere. How will he do that? By removing his adorable little self from all boxes of cereal for 6 weeks. In addition to that, General Mills created a TV & digital campaign (below) of animals in need that'll make you cry like someone's cutting onion up in there. And the call to action (because what's a good campaign without one) is to register for free wildflower seeds with the goal of planting 35 million so the bees pollinate the heck out of them. Well done!
pre-roll ad gets whacked
For the latest installment of "fun with pre-roll ads" we have a trailer for the new hitman type game, The Wolfshark, that is intercepted by an ad for the same game, with a CTA to kill the ad (vs. skip). And, from there, well, people get killed. See what they did there?
Tuesday, March 15, 2016
When was the last time you saw a brand give a mascot a proper farewell? Dos Equis is actually giving the Most Interesting Man in the World a deserved send off as he moves on from being a brand icon and internet meme (though the meme will probably continue long after his role is over as these things tend to) to a permanent resident of Mars. It's been a good run, and it is time to go out on top. Let's all say #AdiosAmigo.
stella wants your legacy
Beer seems to be at a place where the brewers market themselves as either being steeped in tradition or breaking all the rules. It's no surprise that Stella Artois is taking a both/and approach by telling the story of how the brewery was founded. It feels a little like a Cohen brothers deal, which is a good thing in this case. Hopefully they keep it up as they continue to tell the story.