Only VR can prevent wildfires?


With bushfires known as a major problem in Australia's warm climate (as well as other locations around the world), VicEmergency seeks to create awareness in a unique way. VicEmergency developed a virtual reality (VR) experience for locals to experience the devastation they could cause. They are put to the test by interactively responding to prompts on what precautions they should take at particular moments when alerted of the impending danger.

In light of the recent gaffe concerning Hawaii, this may be worthwhile example of how VR can aid in disaster preparations in a highly engaging way. This makes me wonder what educational role VR can play in other emergency based industries like health & personal wellness.

Boxing Workout Without The Sweaty Gym or Pain



In what could be the next wave of athletes seeking to bring fans into their world via technology, Boxer Floyd Mayweather has debuted a VR fitness game at CES. What is most interesting is how the experiences of similar simulated games are enhanced and possibly validated through the involvement of those with that particular expertise.

What could this mean for the future of VR and marketing in sports? Imagine the NFL putting fans in the POV of quarterback Russell Wilson to recreate that infamous Super Bowl XLIX pick. That would surely hype up a long overdue grudge-match in the future.

The initial rollout of this VR experience will be in Mayweather's self-named boxing gyms, with a home version coming later this year. Boxing, throwing a football, pitching a baseball or dancing on your living room floor will never replace stepping outside, but it'll surely be entertaining to see how it takes off!

Transit Shoes




If you are an urban dweller looking for a seamless way to navigate the city from walking the streets to strap-hanging, Adidas has pioneered the shoe for you. Adidas Originals partnered with Berlin's public transportation system (BVG) to pioneer a better urban experience.  The sneakers serve as a free transit pass and those wearing the shoes will have free BVG access for a year.  Staying on theme, the shoes are designed to match the BVG's exclusive seat pattern.

This limited-edition shoe is only available in Berlin, but as brands work to integrate themselves organically into consumer's lifestyles, this may be a great run at what's to come...



IPEA



Serving a hyper-focused message at exactly the right time to exactly the right consumer can be a challenge. IKEA addresses this challenge by facilitating a self-selecting interaction between their crib promotion and expectant mothers. How...well?  That's where it gets a little personal. IKEA created an interactive print ad that also serves as a pregnancy test (yes, the application of urine on the ad is necessary). If your test result is positive, bring the ad into your local IKEA and receive a discount on a crib.

Although this approach to promotion delivery may seem a little messy, we applaud IKEA's innovative approach.  For IKEA to be a relevant part of an expectant mother's experience could create a positive relationship the brand.  That said, could this backfire?  IKEA is making a claim to a customer experience and when it is positive, that should bode well for the brand.  But, would want-to-be expectant moms avoid IKEA as they do the diaper aisle?  Time will tell.  Sadly, this activation is limited to Sweden, so we will monitor from afar.

At minimum, this pregnancy test is more rabbit friendly than other methods.






Inspiring Commitment...Hardcore



Have you committed to a healthier lifestyle in the new year? What does commitment really mean to you? In an effort to illustrate and inspire commitment in the midst of resolution season, Equinox created seven products that are "inspired by the passions and persistence of some of the most committed people and organizations on earth." 


From a fragrance infused with the DNA of pioneering running great, Kathrine Switzer, to Stonewall Stilettos, which use the remnants of the Stonewall Inn in honor of LGBTQA rights activists, to a camo jacket with materials donated by wounded veterans, the campaign manifests the experience of commitment in a tangible, powerful and gritty activation.  


Although this context of culturally profound efforts is humbling, it may provide us with the perspective we need to reflect on, and motivation to stick with, our commitments. Sure, it makes lacing up your Asics’s and hitting the treadmill feel a little less heroic, but it's a start and helps make it feel achievable. 

Driving? Help Keeping Your Eyes on the Road.



Admit it, do you use your phone while driving? Well, 8 out of 10 drivers do. Not surprisingly, drivers are 300% more likely to be in an accident when using their phone, making the roads less safe for all of us.

Audi addresses this issue head-on by developing a free code for website scripts that can be added to any website, blocking a site's access if the user is in a moving vehicle, until the user confirms they are not driving. Simple enough. Sure, the driver can lie, but at minimum, the driver will get real-time reinforcement that they are putting their safety, and all those on the road, at risk.

Through this activation, Audi embraces what safe driving means today. By directly addressing an epidemic behavior that impedes safe driving, Audi is elevating the driving experience beyond the design and performance of their cars, and looking out for all drivers, not just Audi drivers. Thanks Audi. 


Order a burger with a smile



In 2018, CaliBurger will be rolling out facial-recognition kiosks inside their restaurants worldwide.

These kiosks are meant to make it faster and easier for customers to order their meal. Once a loyalty-account is created, the consumer can log into their profile by smiling at the camera. Then, they can use the touch screen display to create and pay for their order (or simply re-order a past creation!).

To make the process even quicker, the burger chain plans to eliminate the need for credit card swipes by introducing face-based payments sometime next year.

Mobile keyless entry makes it easier to rent a car



Traveling can be a mega hassle. After a couple hours crammed on a crowded plane, the last thing you want to do is wait in line for a rental car. But Avis and Continental have teamed up to create a new mobile app that is about to make renting that brand new Corvette so much easier.

The new app will allow users to reserve their rental car, lock/unlock the vehicle, and start the engine directly from their phone. No lines or verbal communication required!

The kraziest holiday pop-up!



Ever see a 263 pound pool table suspended in mid-air?

To prove that one drop of Krazy Glue can hold up to 1,000 pounds, the brand set up a pop-up shop in NYC where consumers could see their favorite holiday gifts hanging from the ceiling by just a few drops of glue. Visitors were also able to enter for a chance to win the items by guessing their weight.

Definitely not your average holiday shopping experience!

A hair-grazing experience for holiday shoppers



Retail shopping can be an unpleasant experience during the holidays. Horrible parking lots, large crowds of people, unbearably long lines... shopping online seems like so much less of a hassle.

Fortunately for those in Leicester UK, grooming brand Mo Bro’s is opening a Beard-Stroking pop-up shop to give patrons a chance to de-stress between purchases.

Much like petting puppies during exam week, stroking a complete strangers' beard “can lower your heart rate and blood pressure, and help to reduce levels of cortisol, the stress hormone.”

So instead of pulling out your hair trying to figure out what to get grandma for Christmas, pull on some stranger’s well-coiffed facial locks.
Now your brand news diet is chockfull of tasty tales of Customer Experiences (CX). Served-fresh every morning for your daily recommended dose of marketing inspirations. Never sugar coated. May contain nuts. Archives | Look back at these past bites