Hi, nice to meet you!

Since there is an app for just about anything, actually having human conversation has almost gone extinct. Nescafé Italia tried to change that. 

During Milano Design Week, Nescafé Italia created the "Hello Bench" and placed it near their coffee stand.  With a built in sensor, the bench shrinks causing the people sitting on the bench to be right next to each other.  Their goal was to get people to drink Nescafé coffee and start a conversation with the person sitting right next to them.

Nescafé Italia nailed the idea of interacting with their customers in a fun way that created a memorable experience.  

Tailor made in 90 minutes

Pretty accurate to say that in this day and age, we want what we want and we want it now.  Ministry of Supply in Boston is making it happen.  They purchased a 3D printing machine that has the ability to produce custom-made clothing at a reasonable price in a little as 90 minutes. Talk about instant gratification! 

This is an excellent approach to stand out in the (suffering) retail and clothing market.  Bring the buyers in, treating them special by offering complete customization, let them be part of the clothing making experience by letting them watch the clothing actually be produced, then let them walk out the door with a completely unique look in less time than it takes to find a parking space at the mall. It's definitely an experience other clothing stores cannot currently replicate.

You get what you pay for . . . or do you?

Getting consumers to buy a product that could be perceived as "out-of-date" and even low-quality is definitely a challenge, especially when it's in a category that's flooded with new products on a seemingly monthly basis.

This challenge prompted Unilever to take a different, more sly approach. They decided to test a new product line, evaus, with beauty bloggers.  They wanted to know if the bloggers would put their name with the new line and recommend it to their followers.  After two weeks of trying the product, the bloggers' feedback was quite positive.

Here's the sly part: All the bloggers were invited to an event in NYC where it was unveiled that the product they tried and loved was actually that "out-of-date", low quality product they may have dissed in the past. The product was Suave (that's evaus spelled backwards for those of you following along) after all. 

Now, there's always risk in taking this "trickery" approach, especially with bloggers, as we've seen with Marie Callender's trick on food bloggers, but, being confident in its product, Unilever was willing to take the chance and it paid off. This approach is a great illustration of how sometimes a consumer needs to have a true experience with a product to understand it's value, and even overcome bad perceptions. 

An experience that makes you pay attention

Distractions are a big problem.  Just about everyday a new article comes out about the dangers of crossing the street while distracted, yet people continue to do it.

To get the point across in a more impactful way, the Road Safety Authority France launched a new experiential campaign targeting people not paying attention. A billboard equipped with motion-detecting sensors was set up at a crosswalk. Any time a pedestrian crossed against the light, the billboard made terrifying tire screeching noises to frighten the pedestrian into thinking they might be hit by a car. The billboard then went a step further to capture the horrified expressions on pedestrians' faces the moment they thought could be their last, with a message to pay attention and not risk their lives. 

This is a campaign anyone can get behind--promoting safety and possibly saving someone's life at the same time. Yes, it may have been a bit horrifying for pedestrians, but sometimes the most impactful experiences are the most disruptive and uncomfortable ones. 

Watch adorable kids doing grownup work

When you're a timesheet platform, even the best CX can't change the fact that using your product is essentially a boring experience. So, what do you do?

Toggl fully embraces the daily work grind by showing adorable kids doing what we all daydream about. Who hasn't wanted to chuck those tax forms right out the window?

We love when brands can poke a little fun at themselves. It almost makes us want to get back to work. Almost.

Ok Google, what should I wear?

When Google first introduced the 'Search by image' feature, the world was blown away. (Ok, maybe not the whole world, just Google enthusiasts.)

Now Google has a new search feature on the Android Google app called "style ideas", which enhances fashion product image searches with other outfits and ideas. Sure, this could be done manually, but just think of how much faster you can build your next wardrobe.

The beauty is in how simply Google tailored the 'Google Image Search' experience - with just a few words and some tweaks to their search algorithms. We won't be surprised to see other variations of this concept in the future.

Now, Google - does this dress make me look fat?

Ways to up your gif game

Let's talk about gifs. We love them. Gifs of cats, gifs of Ryan Reynolds, gifs of Obama dancing on a pizza. But they can be so much more.

When Bandcamp announced changes to their online ordering system - a truly uninspiring topic - they did so with gifs. Just look at it. Can you imagine how many words it would have taken to describe all those steps?

Given that many internet users aren't tech-saavy or patient, it's impressive to see "boring" content transformed into such a simple, accessible format. It shows that brands can always create a better user experience, no matter what the content is.

Ford: Go Further... with babies

New parents shopping for a family car have a lot riding on their decision, so finding a brand to trust is a challenge.

Designed with parents in mind, Ford Spain created The Max Motor Dreams baby crib for fussy babies that only fall asleep on car rides. The crib recreates the experience of a moving car for that soothing, sleep-inducing effect. Parents rejoice! And know that their daily plight goes acknowledged.

We love CX moments like this - a rite of passage turned into a humorous and empathetic brand message.

If you can't look up, look down

It's probably not a shock to learn that accidents are caused by texting or distracted driving (and if you didn't know, now you do). 

In the Netherlands, the city of Bodengraven is testing a technology called "Plus Lightlines" to address the issue. It serves the same purpose as a crosswalk light, except it's in the ground, where distracted eyes are already looking.

While it may not seem like such a big deal, the "Plus Lightline" harnesses an obvious behavior - people looking at smartphones are looking down - and creates a safer experience around it.

Flying – no thanks, I’ll just have my car drive me

The future of flying is…the self-driving car? An estimate from IHS Automotive projects 54 million autonomous vehicles on the road by 2035, which is a mere 18 years away. Seems hard to believe, but experts are predicting self-driving cars could change many aspects of air travel as we know it today. Those short flights you take on a commuter plane today – you could instead hop in your car and get a few hours of work done…uninterrupted. No lines, no hassle. And for those cross-country flights you must take – avoid paying parking fees by having your car drop you off and go back home. It all still sounds a little Jetsons today, but hopefully it would only improve the current airport situation.
Now your brand news diet is chockfull of tasty tales of Customer Experiences (CX). Served-fresh every morning for your daily recommended dose of marketing inspirations. Never sugar coated. May contain nuts. Archives | Look back at these past bites