A workout for the modern woman




Sometimes by finding a niche market, we really expose an under-serviced segment of consumers.  According to the CDC, there are nearly 4 million babies born each year. At one time, pregnant women were thought to be delicate flowers that had to "take it easy." But that stereotype is long gone. Now being pregnant doesn't have to completely change your lifestyle. You can work, go to the gym, party (sans alcohol), swim, it's all good.

And sure, there are lots of prenatal yoga classes, but sometimes you just need to work up a sweat. Enter FPC, a new gym that has created challenging classes designed for pregnant woman who want to move.

FPC saw this under-served audience and is now on the forefront of changing the workout experience for millions of women.

Nike app gets personal


Nike already has an extensive offering of apps delivering a variety experiences for a variety of needs. There's an app for sneaker lovers, an app for runners, an app that tracks key metrics to ensure optimal training levels, not to mention apps for a number of Nike's athletes. 

Nike is now offering NikePlus Unlocks, an app that uses a users buying history, activities, and feedback to curate personalized recommendations. Users can also talk to an expert at any time. So if you are running your first marathon, NikePlus Unlocks connects you with a seasoned marathon runner who can advise a user on the proper gear and more. 

Nike continues to find ways to enhance not just their customer's experience, but their lives by helping them to be their best. It's creating interactions like NikePlus Unlocks that continues to make them less of an apparel brand and more of a lifestyle coach. 

NFC enabled packaging hits the shelves


In this industry, NFC, or Near Field Communication technology, is a common topic. Many times you hear about retailers outfitting stores to reach consumers at specific points in their shopping journey, or using NFC tech for mobile wallets. But now Indola is introducing products with NFC tags in the packaging that consumers can use to access product information, branded tutorials and new techniques. Shampoo is no longer just shampoo, it's also the portal to more engagement, and a much better shopping experience.  

Coke for the holidays


Calling all Coca-Cola fans! It's a tradition in England for the Holiday Coke truck to drive around, while calling out 'Holidays Are Coming' and handing out free product. But this year, to build even more excitement, Coke is giving fans a chance to win the ultimate Coke-xperience...a night in a fully decked out Coca-Cola sleeper truck. By adding new ornaments (the sleepover) to the tree (the truck), Coke is reinventing it's holiday tradition into a more immersive experience.  

Move over Alexa, Jim is here



Voice commands are all the rage these days. You can order things, play music, ask questions and so forth. But one thing she can’t she can’ do is pour you a drink. This is where “Jim” comes in.

Created by Jim Beam and Agency Olson Engage, “Jim” is the first-ever artificially intelligent decanter. You can ask him life’s most pressing questions and he will answer, but his specialty is pouring you the perfect shot of Jim Beam, as well as encouraging you to drink it.


It won’t replace Amazon Echo and Google Home, but it sure can deliver a more "interesting" experience. Now you will never drink alone with “Jim” at your side.

The art of running


Runners from the Shanghai marathon get to take home a novel personalized memento of their run. Thanks to BMW + WIEDEN & KENNEDY's advanced data visualization, the 30,000 runners can plug their run information into a platform that produces a beautiful 3D visualizationThey can also see their speed, pace time and calories burnt. 


Now you can relive your marathon experience any time with your own personal piece of 3D art.

The Uber mobile dining experience


With the launch of its Uber Visa card, Uber has rewarded some of its card holders with a unique dining experience in a way only Uber can . . . on the road. They converted a double-decker bus into a mobile dining experience for a small group of Uber “power users” and social media influencers.

“The idea was to create something that would appeal to our target Uber Visa card audience and also be a bit of a spectacle at the same time, something that would be Instagrammable, that people would remember and talk to their friends about,” says Heidi Vance, global campaigns manager at Uber.

The upper deck of the bus was transformed into a dining room where 9 guests and their plus-one got to enjoy the chef's creation while traveling the streets. 

Rewarding card holders as well as creating a social media presence in the street of New York is clever way to bring attention to the Uber Visa card.

VR in the land of the dead


Have you ever wanted to visit the land of the dead? Well, with the upcoming Pixar movie, Coco, the studio developed a short VR companion piece will take you there. 

Being billed as “next level social virtual reality”, Coco VR uses Oculus Rift’s head tracking and motion controllers. Users get to inhabit a skeletal body and explore the world alone or with 3 other players. Pixar producer Marc Sondheimer told Variety, "It's like a theme park for your headset".

Now fans young and old can not only learn about the story behind the movie, but actually experience it. 

FashionAI


Alibaba has merged the online world to brick and mortar stores.

Now you can get your own personal shopper at the mall via Alibaba. Once you find an article of clothing that you like, you head to the dressing room. A chip has been placed in your item, when you walk into the dressing room there is a large screen that identifies the clothes that you picked, and starts suggesting similar or complimentary pieces. If there is something you like, you press a button and an assistant will bring you that piece.

Alibaba’s Fashion AI is a strong display of how online and offline can work together instead of competing to create an even more immersive experience for the consumer. 


All aboard to the Scottish Highlands



That's what some New Yorkers might have thought they heard while walking through Grand Central last month. The British brand, Hunter, created a multi sensory greenhouse experience full with moss, light rain, fog and the sound of wind that was meant to give consumers the feeling that they were in the Scottish Highlands. Upon entering, consumers were greeted by brand ambassadors in full Hunter apparel and were asked to don one of the brands vinyl ponchos. Brand ambassadors discussed all of the weatherproof gear available in the Hunter Original Core Concept collection and then directed consumers to check out Hunter's other offerings - boots, outerwear backpacks, etc. What a cool and different way to show consumers your brand's heritage and drive awareness of your product offerings. If I had had been through Grand Central, while this activation was going on, I'm sure I would've stopped and maybe even wanted to eat some haggis after!
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