grand slam by dr. dre
Talk about good timing. Fresh off her grand slam title, Dr. Dre enlists Serena Williams as the star of his new headphones commercial. Powerbeats2 by Dr. Dre are wireless headphones designed for athletes, and who better to represent than the diva of all athletes herself? The spot is inspirational, flashing back to her childhood in Compton, with the overlay music concluding to "free at last." I'm not sure what's more motivational: the headphones themselves or seeing Serena's bangin' bod. Either way, it's game, set, match for the Doctor.
love at first swipe
Us ad folk know that pitching new business is like dating. There is a courting period. There are wow factors. One false move, and you're out. But most importantly, appearances matter. The Dutch ad agency Woedend! harnessed the power of Tinder into a "hot or not" app for Clients to vet agencies for their next pitch. While in reality, this app, appropriately called "Pitcher," would make any agency shudder, the concept does monopolize on a real problem agencies face. If only pitching were actually this easy - we'd just post a photo of "The Most Interesting Man in the World."
a work of digital art
It looks like Sotheby's and Christie's will soon need to expand their auctioning empire into the digital realm. Artist Michael Green recreated the famous Balloon Dog by Jeff Koons - only digitally. Since Koons received a record-breaking $58.4 million for his masterpiece, Green felt that he'd might be able to accomplish a similar feat by selling his "Balloon Dog Deflated" animated gif on eBay for $5,800. Not sure what digital art is worth these days, but Green seems to justify himself in his very lengthy explanation on eBay. Ruling: $5,800 for a gif is ridiculous.
Thursday, September 11, 2014
do you hate cancer? will ferrell hates cancer.
Everyone hates cancer. Everyone loves Will Ferrell. And a whole lot of people love video games. What happens when the three combine? You and Will put together a raiding clan and cast magic missile on cancer, or something.
Even if you aren't an elite haxor that once sniped the entire team by camping in that one spot everyone knows but doesn't use because it's "for noobs," there is still a great chance to engage with a cool campaign that includes a chance to hang out with Will freaking Ferrell!
black market pasta
Were you one of the 1,000 people to get your hands on a Never Ending Pasta Pass from Olive Garden? No. Well, there is good news! A black market of Pasta Passes have started springing up online. You can buy your pass now for a mere $399. That's a worthy investment right? You could eat like an Italian king for 7 weeks. That is only $57 a week for all the food you can eat.
Good job Olive Garden. People are talking about you. And hey, it's not like anything else was announced recently that $400 could be spent on.
gummy penis kids pack
Think back to 4th grade... opening your lunch at school and picking through the apple, bologna sandwich on white bread, and pretzels, and going straight for that bag of gummy bears. While savoring the deliciously rubbery sugar treat a gummy that is unfamiliar surfaces. It looks a little like a rocket ship, but with a little extra. Cue awkward conversation and after school special.
Oops, did those penis gummies makes their way in to the kids pack? Yup. I guess it's time to apologize... sort of. The company's reaction, “We’ve done everything that could possibly have been done … these things happen.” Yes, sometimes things just happen. And that is how babies are made.
Wednesday, September 10, 2014
your ass in Hashtag My Ass
French DJ, Etienne de Crecy, is owning the hashtag right now, not only because the name of his new song is Hashtag My Ass (and who wouldn't want to really), but also because his video for the song KICKS ass in the hashtag integration department, by featuring YOUR ass (well, not exactly your ass, but you). Dat's a lot of ass.
Basically the video picks up your use of the hashtags in his song (or any hashtags if you don't use his common ones) from Instagram and integrates them into the video onto a collection of final records. Everyone's video suddenly becomes an ad for his song all over the interwebs, including his YouTube Channel. Pretty fantastic, not to mention all the nice booties in the video to boot.
Create yours here.
act fast for 50% off
Sweedish Department store, Åhléns, has redefined the meaning of "act fast" to take advantage of an amazing discount. They displayed a series of really fast moving Instagram videos featuring a variety of items they sell, from beauty products to furniture, and challenged people to take a good screenshot of any item they wanted. If they did it successfully (and posted it to their Instgram account), they got 50% off that item at checkout. Now how's that for tying sales to social media ya ROI fiends?!
Tuesday, September 09, 2014
empty bucket challenge
When a TV show is successful, you rest assured that you'll see a few spinoffs. (And yes, I will be watching "Better Caul Saul" when it starts airing). As it turns out, the same is true of viral-Internet-charity-thingies.
A Brazilian non-profit called OndAzul is now urging people to take the Empty Bucket Challenge - using the popularity of the IBC (you're damn right I just created an acronym) to point out the amount of water we all waste each and every day. A smart use of borrowed interest - and you don't even have to dump anything on your head.
i'm dreaming of a white holiday in late december
Kmart took a lot of heat last year for having the audacity to air a Christmas commercial in September. This year, they're back with a new spot touting their layaway program - which may or may not be a tongue-in-cheek nod to last year's controversy. Merry Something, everyone!