Sausage-scented wrapping paper, by Jimmy Dean


Aaaaahhh...there's nothing quite like the smell of savory sausage on Christmas morning, emanating from your....wrapping paper. Yes, wrapping paper - not your kitchen.

For sausage enthusiasts, Jimmy Dean is giving away free branded items in exchange for pictures of consumers' favorite recipes and dishes featuring JD's sausage. Other items include a glass sausage ornament, an apron with Jimmy Dean on it, and Jimmy Dean's Christmas album. But the wrapping paper takes the cake, though, in terms of offering a full sensory experience and fun kitsch to fans of the brand, spicing up their Christmas traditions. 

You can check out the gift exchange site here.

Mickey Mouse is old - let's celebrate


If you haven't heard, Mickey Mouse is turning 90! That is truly a big milestone, and with Disney being such a household brand for so many people and families, it's worth taking a moment to reflect and celebrate.

To do so, Disney created an immersive pop-up exhibit in NYC that takes consumers back in time to where it all started in 1928 with Steamboat Willie, through several art installations by famouse (yes, typo intended) artists depicting Mickey in all his glory. And all the rooms are visually engaging and offer great back-drops for social share-worthy photos. It's a nice walk down memory lane for longterm fans, as well as helping to educate youngsters on the origins of the iconic figure and company (and take for granted how far cartoons have come in general).

One can only wait to see what they do for Mickey's 100th birthday.

Visualizing the distance of texting while driving


Perspective is everything. Countless campaigns have talked about how dangerous texting and driving is, and in various ways. The organization Parents of Road Victims in the Belgium created a campaign called "Blind Meters" that uses technology to actualize the distance it takes someone to text simple, short phrases that people assume they can get out quickly without harm, but in reality they are still 'driving blind,' to get them to rethink and stop texting while driving.

At BlindMeters.com, you can type in a short phrase like "Be home soon," and it will stretch out in a special font to show just how far and long the distance actually is on the road to text it, based on average speeds driven there. Social media influencers were also leveraged to get behind the wheel and drive the distances it takes to type certain phrases.

Foolproof and kid-proof insurance


Sometimes insurance can be daunting to really dive into and understand all the policy features and technicalities. Digit Insurance in India made some informational booklets that were straight forward to show how simple their policies are, and they put them to the test. They had several groups of different aged kids read the booklets and then be quizzed on the content.

A the end of the video, their point is that the information is simple and straight forward enough for 15 year olds to understand, so give it a shot.

Surprise beer deliveries from a pro

Miller Lite put retired football players to work, and surprised unsuspecting football fans with beer deliveries from Jason Witten.

They had some diehard fans set up to view a game and be filmed, but the visit from Witten was totally unsuspected. He hung out, pet their dogs, and signed some cans for them.

Surprise and delights, and access to celebrities and athletes, is always a nice way to endear fans to a brand.

Philly (Philly) gets a "special" statue from Bud Light


And in another amazing extension of its Dilly Dilly campaign (also see this), Bud Light has bestowed Philadelphia with a statue featuring the Eagles' QB Nick Foles and coach Doug Pederson making the fateful decision to run the Philly Special play (in which Foles caught a touchdown pass, showing up Tom Brady's previous fumble). In that moment, Foles asks "You want Philly Philly?"

The statue is a smart move on Bud Light's part and a great homage to the team and city that especially glommed on to its Dilly Dilly campaign, and a great way to appeal to such a 'passionate' fanbase. A nice gift as the Eagles take the field in the first game of this season tonight.

Well done, Bud Light.

WeWork wants to (we)market startups


WeWork is a great business model that offers shared, cost efficient work space to freelancers, small businesses and start-ups. They're making a move to offer content marketing services to those startups who are too busy building their brand and business on the back-end to worry about front-end marketing or can't yet hire someone dedicated to that role.

It's a smart evolution for WeWork to expand its business to augment its professional tenants experiences with the company.

New Balance jumps on the 90s nostalgia train


Come on ride the train - and ride it! New Balance is launching its newest sneaker, the X-90, by celebrating the '90s. As part of the launch, they partnered with Foot Locker to create an experiential pop-up shop that throws consumers back in time with various rooms decked with items from the era. They invited '90s celebrities like Ben Savage and Jaleel White to attend the launch party (I wonder if Jaleel came as Steve or Stephan?). The sneakers themselves also have elements that are reminiscent of shoes from that time as well.

See a video of the pop-up here.

HP is challenging American family stereotypes


Grab a box of tissues (if you're a big sap like myself), and watch this latest video from HP.

They are the latest brand to take on debated societal topics. With this video, the brand is trying to "reinvent mindsets" by challenging what a typical American family actually looks like. Based on stats, it's much more diverse than people think.

It is a highly relevant and timely way to showcase how HP itself is constantly reinventing itself, technology and looking at things in new ways.

Just scan it with the Nike app


New school year, new kicks as they always say. And Nike wants to be the shoe of choice by easing some pain points of that shopping experience during this busy times.

At select locations, consumers can use the Nike app to scan bar codes, select their preferred color and size and and submit the order to have them ready to try on in a few minutes. No flagging down busy store associates, or waiting longer for them to go back and find the right ones - only to find out they don't even have them in stock.


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