this post will self destruct in 10, 9, 8…
Not really, but James Patterson’s new book will! It’s nice to see technology being used in fun and creative way. The idea is to create a unique, thrilling, and highly engaging experience for readers. They will have to race against the clock to finish the book within 24 hours. Oh and you can buy the book for only $294,038 - don’t worry that price (potentially) comes with a bunch of fun activities like an unforgettable 5-course dinner with James Patterson at an undisclosed location with perfectly chilled Champagne and a bomb squad. Yes, pretty insane.
holding hashtags hostage for a cup of coffee
Hijacking an agency’s hashtag just to get an interview for an internship is pretty intense. It’s also pretty smart and creative. Looks like this guy’s definitely got the attention of potential suitors. Hopefully they give him a shot. He really went to great lengths and created this fun website where agencies can go to save their hashtags. All they have to do is sit down with him over a cup of coffee.
more than deflate-gate
Instead of Super Bowl headlines about the game, they are packed with "deflate-gate,” “cheaters,” “shrinkage,” etc. Yes, #shrinkage was trending last week and yes it’s in reference to deflated balls. Footballs that is! Well in the midst of all that rubbish, here’s a fun little history lesson on the evolution of the Patriots and Seahawks logos. 2-4-6-8… not sure how the rest goes.
Monday, January 26, 2015
the millennials must be quarantined
If you're sick of hearing the word Millennial, please raise your hand.
In an effort to cater to their large millennial employee base, Grey Advertising has created its own completely separate office just for their Gen Y demographic. The new arrangement fosters a collaborative work community and encourages relationship building. With more and more brands shifting their marketing efforts to solely target millennials, it's important that agencies recognize and understand millennial wants, needs, and behaviors. Hell, they almost sound like a new species, don't they? Pop into the Grey offices and I'm sure the older counterparts will be starring at their newly quarantined millennials through the glass doors and taking notes.
the (not so) sweetest thing
Ohhh, someone's pissed. Confectionary giant, Hershey, has won the lawsuit it filed in August against LBB Imports LLC, a New Jersey company that imports products from the UK, including chocolate. Hershey claims the imported chocolate resembles packaging of iconic Hershey brands (e.g. Reese's, York, Kit Kat, Rolo, etc.). Chocolate knock-offs, really? The way I see it - the majority of Hershey chocolate lovers will easily buy the original, which is affordable and easily accessible, over any fake brand. The need for a law suit might be a little dramatic.
Real-time marketing is always a double-edged sword. On one side, you're inserting your brand into relevant topics that can reach consumers instantly and spark conversation. On the other end, there's very little room for error. Mommy-narcotic of choice, ZzzQuil, upset their Twitter followers with a post that implied women (in general) lose sleep over not being engaged. The tweet, "Sleep like he finally proposed..." felt a little antiquated and chauvinistic. Maybe next time, ZzzQuil - it's hard to be funny without offending anyone!
Thursday, January 22, 2015
nikon snaps family
pizza signs gone wild
Zoli's... you are the best. You saw an opportunity and took hold of it with the viciousness of a lion on the Serengeti. Yes, McDonald's had the idea and executed it the way a mega brand could, with minimal controversy or tongue-in-cheek humor. But you, Zoli's... you win. Check out more.
newcastle bands with toilet paper
You've been following Newcastle Brown Ale's attempt to use Aubry Plaza to get some other brands to join up for a 'Big Game' ad. Seems that some interest has been stirred up and they have maybe signed on some generic CPG friends to make a commercial. Clearly, Aubry is so excited she can't contain it. I see what you are doing Newcastle, and I like it.
Wednesday, January 21, 2015
Stock Photo Bomber
Stock photos are pretty ridiculous on their own, but these photobombed stock photos created by adman, Matt Vescovo, take the ridiculousness to a whole new level. Maybe we should ask him what his usage fees are?