A cloud that rains tequila

How does one convince rain-weary Germans that a Mexican vacation is the answer to their wet wintertime blues? You make it rain tequila, of course. Duh.

And that’s exactly what the Mexican Tourism Board did, with the help of its global creative agency LAPIZ. Unveiled during the rainiest part of the season at a contemporary art space in Berlin, the exhibit used special humidifiers to turn tequila into mist which condensed into a cloud, which rained tequila – but only while it was also raining in Berlin. Visitors were invited to experience (drink) the tequila rain by holding shot glasses under the cloud. After which, theoretically, a building full of wet drunk Germans would get on a plane bound for Mexico.

If this ever scales up, we at Brandflakes will be thirstily waiting right on the other side of the wall…

Nikon loves NY and their customers

Posting pics on social media is all about the likes, right? Well, how about the love? Nikon has launched a new brand awareness campaign called “Show Your Love Some Love” that's focused on taking photos of the city just about everyone loves: New York City.

As a combined social and out-of-home campaign, Nikon posters and billboards can be seen up and down the “N” subway line, which not only stretches from Times Square through Queens, but is also conveniently color-coded with the Nikon yellow and black. The ads feature NYC-specific headlines that connect to the common New Yorker, for example, “Dear NY, I love how I can go through 14 countries in 2 subway stops.” Consumers also have the chance to submit their own photos of New York and why they love it by using the hashtag #NikonLoveNY to be shared on the campaign website.

This campaign is not only successfully creating brand awareness, but it's provide an engaging experience around what matters most to their customers: showing off pictures of the people and places they love.  
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