Car brand takes a flying leap

Czech car brand Skoda needed to create buzz among a young audience about road safety features—not the most scintillating topic. They decided to focus on their Front Assist technology that stops the vehicle before it collides with anything, and took a leap past conventional advertising clutter by going to music festival audiences with a live activation. The Skoda Jump Assist hooked courageous fans to a bungee cord; on their way down they saw a life-size image of a truck, braking. Of course, they stopped before they hit it, memorably making the point. 

Wines with personality

You don’t need to be a wine lover to toast this augmented reality app from the 19 Crimes Australian red label. To give the brand a truly distinctive image, they went rogue and highlighted Australia's criminal past. Real British convicts on the bottles tell their stories of being sent to Australian penal colonies, adding dimension to the other executions in the campaign, and deftly capturing the attention of its target, affluent young men. To not love this one would be criminal.

Cyberbullying comes to real life

If someone walked up to a couple of guys at a café and told them they should kill themselves for being gay, would you feel like you should say something? One thing’s for sure. You’d experience the event more viscerally than if you simply saw it as a comment online. By removing the screen, Monika Lewinsky and BBDO have created a PSA for NationalBullying Prevention Month that turns cruel online posts into real life occurrences. Next time you see hate online, you may just turn a passive observation into an interventionary experience.

And now a spot about cell coverage

To make the point that there are no black spots in Irish telecom eir’s cell coverage, the company replaced every black spot in an issue of the Daily Mail magazine (atop every i and j, after every sentence, in every semicolon and colon) with a colored spot. At the end of the issue, an ad from eir explained that they don’t like black spots, which is why they got rid of them in this magazine. Readers got the — uh, point — as well as a whole new experience with a familiar medium.