sex gamified
This is a campaign absolutely deserving of a WOW.
Apparently the young adults of Stockholm, Sweden are among the worst at practicing safe sex. Sure, you can hand them all condoms and hope for the best, or you can take it a step way further and turn sex into a fun, competitive game... as long as it's safe of course.
That's exactly what Swedish agency, Ester, did with this campaign. They handed out 50,000 condoms to young adults with QR codes on them (yeah, I know, but it's actually a good use of them). The QR code downloads an app that measures your sexcapades for motion, rhythm and duration. Just turn it on when you start, get a countdown clock reminder to put on your condom and have at it! After your sack session's done, just upload your performance to their website and compare it to other's performances.
Awesome right? But they didn't stop there. They also overlaid personality traits with the sex performances to create lighthearted "stereotypes" like "dog owners are louder" and geo-locations to create fun stats like "76 people got laid in this area," printed them on posters and plastered them all over the city.
Brilliant.
posted by Kristien Del Ferraro @ 8:10 AM
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snugglin' with celebrities
It's pretty easy to love comedian / filmmaker Mark Malkoff. Apparently so easy that he convinced 13 celebrities to let him sleepover their houses, including Dave Coulier (cut. it. out.), Kate Walsh (who is clearly not attracted to Mark) and the adorable Lisa Loeb, who reads him a bedtime story from her book. You can't help but smile when you watch this fun little video.
Labels: celebrity, comedy, just for fun
posted by Kristien Del Ferraro @ 8:09 AM
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thanks for letting us pee
FirstBank - Super Bowl Commercial from TDA_Boulder on Vimeo.
Most of us are sick of Superbowl commercials already and it's not even the Superbowl yet, but this one from FirstBank gets a pass. Why? Because it's pretty awesome without even trying too hard to be awesome.
Playing off the fact that since commercials are now just as much part of the "show" as the football game, we no longer have a free second to pee, this simple ad features a man in a recliner who remains silent for most of the commercial so that you can go take your bathroom break. Then it just ends with "Better Customer Service."
Who can argue with that?
Labels: bank, commercial, superbowl
posted by Kristien Del Ferraro @ 8:08 AM
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Thursday, January 26, 2012
gaming for a good cause
Amnesty International 'Amnesty Rescue' Call Of Duty MOD from Strange Day on Vimeo.
In November, we reported on Amnesty International's "Slide to Unlock" campaign.
They've joined forces with Call of Duty: MW3 to take the campaign further with seamless in-game advertising and potentially reach millions more potential volunteers and supporters.
Players can buy the Amnesty Rescue MOD (additional map) for $1, which gets donated to Amnesty, and players can rescue and save people suffering from human rights violations.
And let us thank Amnesty for giving gamers a chance to contribute to society. (What - too harsh?)
Labels: charity, donations, gaming, in-game advertising, non-profit
posted by a_blodder @ 8:10 AM
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fun with pharmacies
Who says pharmacies have to be so cold and clinical?
Swedish Design Labs doesn't. They have designed new collateral for pharmacy chain Vardapoteket in Sweden that is full of vivid colors and fun designs that incorporate organs and body parts in a fun way.
The design isn't just a pretty face either. It's also informed by research that proves positive environmental factors help lessen anxiety and promote overall well-being. Now there's an idea.
Labels: creative inspiration, design, package design, pharmaceutical
posted by a_blodder @ 8:05 AM
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muses re-imagined as barbie
Mattel has released various versions of Barbies over the decades, some being borderline questionable, and in recent years has been scrutinized for its inaccurate proportions and depiction of what's beautiful.
A project created by Jocelyne Grivaudis anything but questionable - in fact, is unique and inspiring. Muse Barbies is a series of images Jocelyne created that portrays altered images of Barbie as her favorite artist's muses, demonstrating various forms of beauty are inspiration to many. But it still celebrates the iconic doll in its own way.
You can see more images on her website.
Labels: art, barbie, branding, creative inspiration
posted by a_blodder @ 8:05 AM
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face to facebook trailer
Would you ever commit to trying to visit all of your "friends" on Facebook? Probably not. You hide most of them anyway.
Unlike most, Arlynn Presser made the commitment to try and visit all 325 of her Facebook friends as her 2011 resolution. So what? Arlynn suffers from agrophobia, so for her, it was an essentially large feat. What transpired and transcribed on her blog is now becoming a documentary, and the trailer is now available.
Proof that Facebook could be more of an inspiration than time suck? Eh.
Labels: blog, documentary, facebook, resolution
posted by a_blodder @ 8:00 AM
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Wednesday, January 25, 2012
this is your plate on augmented reality
Want to wow guests at your next dinner party? Buy china that comes to life with augmented reality.
Ok - so it's not available at retail, but British ceramic designer Andrew Tanner collaborated with Unanico Group and Royal Winton to create a dinner plate design that animates when you hold up an app to it. Pretty interesting and could be revolutionary for home decor and dinnerware (uh, ok maybe not), but interesting to see AR moving into other industries.
Although, not sure you want to feel like your eating of a real bird's nest. You might feel like you're eating twigs and dirt.
Labels: augmented reality, ceramic, china, dinnerware
posted by a_blodder @ 8:15 AM
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brainy furniture design, literally
The making of Variable Brain Design from DIST Creative on Vimeo.
What does a kid's brainwaves look like? What does anyone's brainwaves look like? Have you ever actually thought to ask that question?
Varier furniture has taken that question to task and created a line of patterns and designs to be used on a line of its chairs by measuring the brainwaves of three kids, while sitting on its Balans chair that helps improve concentration and well-being. They explain the tactics and premise behind this uniquely creative experiment in the video on their website. Created by Swedish production company B-Reel.
It would be awesome if everyone could get their own custom fabrics.
Labels: design, digital art, furniture, graphics, interior design
posted by a_blodder @ 8:05 AM
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help for the un-photogenic
Know someone who is so un-photogenic that they refuse to join any social networks, and are therefore missing out on virtual friendom?
Internet Service company Fibertel is here to the rescue. In this ad, you see Patrick take picture after picture with amusingly unsuccessful results.
Fibertel claims they can save even the most un-photogenic people, like poor unfortunate Patrick. They are promoting a campaign to offer professional photographs to anyone who needs help so they can finally join that social network they've been avoiding.
Maybe they can give some people who think they're uber-photogenic some real talk while they're at it.
Labels: advertising, internet, photography, social media, social network, video
posted by a_blodder @ 8:00 AM
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