Virtual Reality technology is pretty cool in and of itself, but what better way to use it than by bringing holiday joy to sick children? Take a look at Candy Cane Lane, a VR experience produced by Honda that immerses kids in a snowy landscape while a sleigh pulls them around to watch the holiday lights.
Creating emotional experiences is a powerful way for brands to connect with people. For these kids and their parents, Honda will hold a special place in their lives. For Honda, it’s a heartwarming PR story that aligns their brand with a deeply touching subject during the holiday season.