the future of football is fantastic!
As you gear up for Super Bowl this weekend you might be asking yourself - what DOES the future of watching football on TV look like? Well, such a broad and common question is deserved of an answer - the future is in the Microsoft HoloLens. This untethered, holographic computer provides high-definition holograms that work with your TV. So what does all that mumbo-jumbo mean? Put it this way - it means mind blowing ability to see things up close and in ways that you've never imagined being able to see TV before. Who wants to sit in the cold when you can get a totally amped experience right from your couch! We vote for virtual reality!
online to offline and back again
Amazon.com - the very ecommerce website that put loads of brick and mortar bookstores out of business is now getting in the the business of -- you guessed it -- opening brick and mortar bookstores! And not just a handful - Amazon plans to open 300-400 stores across the country!
So what makes them different from all those other book stores that Amazon crushed? These stores will focus on offering only the books with the highest star ratings - the best of the best! Our guess is that there will be some additional cool experiences yet to come, but we'll just have to wait for one to open up around us!
Tuesday, February 02, 2016
touching yourself for deadpan
Deadpool, the most irreverent comic book character to have ever been created (maybe). The marketing department has been having a very good time stepping outside of the normal trailer, commercial, brand integration with generic fast food chain, breakfast cereal mix and have taken a more... tongue-in-cheek approach. The most recent is a PSA target right at the most likely audience to go see the movie encouraging young men to check themselves for testicular cancer. Is it brilliant, or crazy? Probably the former considering how much it is getting passed around.
Branding and social media have a very tumultuous relationship. The Fine Bros. are learning this more publicly than most.
If you haven't seen all of the drama around the brothers or you don't know who they are, they run a popular YouTube channel that is based on the singular concept of watching people reacting to things is funny. They have had a lot of success with this formula and decided to do what they could to protect it with a trademark on 'react'. Then people started reacting in a very, very bad way. What did they do? Rather than wait out the storm they reacted and removed their trademark claim and released all their previous claims on YouTube.
In the end, it'll most likely be as if none of this ever happened, the the Fine Bros. channel will just have lost a few hundred thousand YouTube subscribers in the process. Better luck next time boys.
hot wiener dogs
It is Super Bowl ad season. You'll undoubtedly be seeing lots of inspirational, funny or just plain head scratching ads in the next week. More likely than not, you'll be analyzing, critiquing and probably more interested in the agency that made the ads. Take a minute and put all of that aside and just enjoy this ad from Heinz. It has wiener dogs dressed up as hot dogs running in a field. Enjoy.
Friday, January 29, 2016
Intel is busting out of the proverbial box
Historically Intel was known for that small chip inside computers - and that's as far as it went. Well, that's all about to change. In an effort to appeal to a younger segment, this technology giant is making sure that everyone and their mother knows that while they are that little chip inside of a box - that small chip powers AMAZING and HUGE things. Their new campaign called, Amazing Experience Outside is focused on making it abundantly clear to the world that Intel is responsible for some of the coolest tech stuff ever! From events to new interactive videos - Intel is busting out in the best way possible!
And that dress with the electronic butterflies tho!
meeting jargon made hilarious
There's no one, NO ONE that loves meetings - especially of the long variety. Fact is though, anyone in corporate America is made to endure them. That's what makes this video SO DAMN GREAT. This video produced by Fast Company captures the hilarity of all the silly jargon that we use to get through the most arduous discussions. Enjoy!
Thursday, January 28, 2016
cokes gif trolls
You don't often hear of Coke getting community trolls engaging in their content. Maybe they just spend a lot of time thinking and planning out their online experiences to ensure that it is on lockdown. Not this time. Like so many other brands in the past, Coca-cola is getting their chance to shine with GIFtheFeeling.com. It's a GIF maker website with inspirational music that let's you put words over a motion GIF. It's a great concept that is begging for comedy gold to rise to the top.
vr fart jokes
VR is happening people, weather you like it or not. And Funny or Die is all on board. Now, rather than just making one of their comedy videos full screen to enjoy a good chuckle, you can be fully immersed in the experience with their VR experience Interrogation. So now, you don't just get to watch a really long fart joke, you can be immersed in a really long fart joke (as long as you have a Samsung Gear VR).
ikea's everyday acid trip
If it's your first apartment, you have kids who will destroy everything, or you aren't willing to spend $1,000 on a coffee table you probably have been to and purchased from Ikea. The labyrinthian furniture shop is running a new set of ads in the UK that are a little trippy and playful promoting their children's dress-up line. The ads are just a little confusing with a family realization at the end and do a great job of capturing attention.