Lincoln may need to hire a new actor
Matthew McConaughey is a babe - there are no two ways about it. Lincoln's casting of McConaughey as the new face of the brand to appeal to millennials was brilliant. However, their latest spot was just begging to be spoofed. Ellen DeGeneres did just that - and in fact, it actually makes the nonsensical commercial much easier to understand. Sorry, Lincoln - nice try, but you'll definitely need to cast a new stud after this.
killing one ad at a time
New York City is beautiful. But their subways really aren't. The ubiquitous advertising plastered over every possible surface, wall, and object really doesn't help, either. Although sometimes colorful and visually interesting, Street Artist, Jordan Seiler, argues that an overabundance of advertising can be detrimental to your mental health. So, he's created an app that allows you to point the camera to an ad and see artwork instead from local artists. Although perhaps a slightly dramatic stance on advertising in public places, the idea of supporting local artists and advertising their work is a big win.
it's a bird, it's a plane... it's a drone.
Did anyone even know what a drone was before this year? Drones, a long-standing military tactic, have been utilized across a variety of advertising campaigns lately (see how Coca-Cola did it). Austria's Ars Electronica Futurelab has found an even cooler way to use them. Their latest innovation, Spaxels, is literally flying light. This, ladies and gentlemen, is the next generation of advertising: flying light to create billboards on the biggest canvas imaginable. Embrace the future. It's coming.
Friday, September 26, 2014
Imma let you finish, but first lemme pull on your heartstrings
For the dog lovers out there, you know the saying is true: “dog is a man’s best friend.” Budweiser is quite aware of this and has decided to bring the Budweiser puppy back for its latest heartwarming ad. Well it’s more of a quasi PSA for drunk driving, but it hits home for a lot of people out there. The spot was created in part to support the brand’s 5th annual "Global Be(er) Responsible Day" – which is today. So have a cold one, but remember your #FriendsAreWaiting.
have no fear, super beagle is here
Move over Wonderdog, there’s a new hero in town. KLM Royal Dutch Airlines recently introduced the world to the next super dog. He’s faster than a kitten, sense of smell more powerful than a hound, able to leap tall luggage in a single bound… it’s Super Beagle. Okay, so maybe that’s a stretch, but this super pooch is bringing joy to KLM passengers and workers alike. He’s been trained to reunite passengers with their missing belongings in the airport. Hey, if that’s not super, then I don’t know what is.
coffee shop home invasion
Tim Horton’s is to Canada, as Dunkin Donuts is to America. Now that we’re clear on that, the Canadian chain recently transformed a neighborhood home into a pop-up shop overnight. Pretty sweet stunt, one might say. Of course there was reason behind it. Horton’s is looking to recruit people in the Calgary area to help fill 2000 open positions. Not a bad way to grab the attention of locals and draw them in.
Thursday, September 25, 2014
artsy technology is beautiful
Sparked is the coolest implementation of technology for art I have seen in a very long time. Take 5 minutes and just enjoy. And when you are done with that, go check out the behind the technology video.
KitKat breaks in to bendgate
Apple isn't having a very good week. From Bendgate to software update issues. Granted, crisis mode at Apple means everyone goes heads down, don't really say anything and then just watch the problem disappear as fans still buy the product.
So, brands that want to take advantage and kick Apple while they are down, *cough* KitKat *cough* *cough*, need to strike while the social iron is hot. What's that? The latest version of Android is KitKat, cobranded by Google and Hershey. Hmm...
unexpected marketing result: murder confession
Getting text messages and mail from retailers is noting new. Usually they are addressed to you, or a horrible misspelled version of your name. And then, every once in a while you might receive a text message intended for someone else. What do you do in this case?
Well, this man decided that the texts he was getting from Walmart were harassment from someone with knowledge of a murder he committed in Arizona. This 'harassment' lead him to let the police know that it was happening, and that he killed a person. Ladies and gentlemen... I submit that this is why their stores are called Super.
Wednesday, September 24, 2014
most Googled brands in your state?
The folks over at Direct Capital analyzed Google search trends to determine the top 3 brands Googled in each state and created these handy little maps. Some totally play into stereotypes, some are obvious based on where the brands' corporate headquarters reside, others are quite surprising... all are super interesting.